I help brands and creative companies drive ambitious growth by connecting strategy, creative and production to the business outcomes that matter. I’ve been pioneering modern creative and production methods built around social for over a decade.

Throughout my career, I’ve had the privilege of working with high-profile brands like Spotify, eBay, American Express, and Toyota Australia, as well as world-renowned artists including Major Lazer, Taku and Flume.

Short bio

James McInnes is a Sydney-based advertising and business leader and managing partner at a creative production agency. He works with CMOs, founders and marketing teams to align modern digital behaviour with commercial targets and scalable creative ideas.

He’s partnered with local and global brands across technology, entertainment, financial services, e-commerce, tourism and QSR, helping teams build the strategy, content systems and operating models to deliver sustained growth.