James McInnes is a Sydney-based advertising and business leader. He is the Managing Partner at creative and production agency, Jack Nimble. 

James has been pioneering modern creative and production methods in advertising and marketing built around social for over 15 years.

Throughout his career, he’s worked with high-profile brands like Spotify, eBay, American Express, and Toyota Australia, as well as world-renowned artists including Flume, Major Lazer, Ta-ku and Flight Facilities.

He works with founders, marketing teams and talent managers to help them build the strategy, content and operating models to deliver growth.

James got his first start hosting shows on FBi Radio when he was 17. In his downtime, James has been sharing his love for music and audio over the airwaves and to countless dancefloors since ever since. He’s played festivals from Splendour in the Grass to Electric Forest and for brands including Louis Vuitton, Gucci, adidas and Playstation. He launched his own record label, Plastic World, which released ten outstanding records by local Australian artists whos work was championed by The Guardian UK, The Age and VICE.